Technology’s growth has been mind-boggling, delivering innovative solutions for almost any task or project. One such technology is Augmented reality (AR), which offers cost-saving and business applications.
Companies like Apple, Facebook, and Google have invested in AR to offer different solutions to cater to gamers, shoppers, etc. Plus, many developers are building AR apps for different applications. Here is how AR is shaping our world today and improving experiences for users.
Now, you don’t need to worry about buying the wrong shoe size. AR allows shoppers to try and preview products within their environment before making a purchase. The technology can be used online or in-store to allow shoppers to make sound decisions.
Online retailers like Nike, Wayfair, Sephora, Amazon, and Home Depot have AR apps that bridge the physical and online shopping experiences. This provides an immersive shopping experience, allowing you to try on shoes or dresses or place furniture in your home.
AR plays a crucial role in training medical students. For example, human anatomy is complicated, and students rarely get a chance to view real bodies. AR simplifies this by creating a virtual representation of the human body, making training easy.
This helps students and medical professionals navigate complex body organs and surgical operations. AR magnifies the learning experiences — it can simulate or recreate certain conditions to help students to train with virtual objects.
Do you remember Pokemon Go? It was a smash hit, and it was launched in 2016. The game allowed players to overcome different challenges while catching more Pokemon and making new friendships.
The game offers a great example of AR in gaming, and its application has even grown further. It integrates virtual game elements with the physical environment, allowing the player to interact with virtual characters in various ways.
Travel agents, hotels, and marketers now use AR to add 3D models of popular destinations in apps. This allows app users to immersively experience places, destinations, hotels, museums, or any location or landmarks they want to visit.
AR travel apps also use virtual arrows and pointers to direct users to desired locations. They can also help with translations. In essence, these apps as a personal guides for travelers. They provide lots of information on stays, foods, destinations, hotels, and places.
The Changing World
AR is being developed rapidly to enhance processes and simplify tasks in many industries, including retail, tourism, construction, etc. Businesses are taking advantage of new tech solutions to improve customer experiences and cut costs.
More importantly, integrating AR into everyday experiences, products, and services adds value, improving conversion rates, loyalty, and engagement. As AR continues to evolve, it will become more accessible to ordinary people in products such as glasses and smartphones.
Hopefully, AR will improve access to technology and services as its uses are endless, and this post highlights some of them.